Soak Cosmetics
Soak Cosmetics is a self-care brand centered around slowing down and creating intentional moments of calm. Offering a range of essential oils and bath products, the brand encourages customers to embrace rest and relaxation through thoughtful, elevated everyday rituals.
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Develop a complete brand identity and packaging system rooted in self-care and relaxation.
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Create a visual direction that feels calming, elevated, and approachable.
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Build a cohesive look that could carry across products, social media, and marketing.
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Designed a complete visual identity including logo, packaging, and supporting brand assets.
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Developed packaging concepts for bath and essential oil products using soft, modern design.
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Created social media and marketing assets to establish a consistent online presence.
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Built a visual system that captured the brand’s calm and elevated personality.
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Created a cohesive foundation for future products and brand growth.