Barely Functioning Club
The Barely Functioning Club is an online community and lifestyle brand created for people navigating life’s challenges while still showing up every day. Built around humor, nostalgia, and emotional relatability, the brand aims to create a sense of comfort, connection, and community through its visual identity and merchandise.
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Develop a complete brand identity from the ground up.
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Create a visual direction that resonated with Gen Z and millennial audiences.
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Build recognizable assets that could work across social media, merchandise, and future brand extensions.
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Designed a complete identity system including custom typography, logo suite, icons, and supporting assets.
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Developed a retro-inspired visual direction that balanced humour, nostalgia, and comfort.
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Created branded merchandise designed to feel like natural extensions of the community.
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Built a cohesive identity that gave the brand a recognizable visual voice.
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Created signature merchandise pieces that helped strengthen the brand’s presence within its growing online community.