Pure Leaf
Pure Leaf is a premium iced tea brand known for its high-quality tea leaves. I led the design of a new Key Visual, now integrated into the brand’s official guidelines, along with supporting assets for the launch of their 355 mL can format.
-
Build awareness around the new 355 mL canned format.
-
Create a strong visual presence across retail and digital channels.
-
Generate online buzz and encourage engagement around the launch.
Designed  a new key visual for the Lemon & Raspberry 355mL  cans,  which was scalable across multiple assets in support of the product launch.
Â
-
In-Store POS
-
Pallet displays, shippers, ​shelf blades, and posters (including internal use at Pure Leaf Canada HQ)
-
​
-
Digital Assets
-
Adapted key visual for paid ads and social content
-
​
-
Influencer Seeding Kits
-
Custom Packaging, postcards, and coupons designed to spark unboxing moments and encourage user-generated content
-